Our Story
In 2025, the Jason Price Foundation was created. Jason Price Foundation is a 501(c)(3) non-profit organization started in honor of Jason Price. The mission of the Jason Price Foundation is to design innovative products and clothing that bring patients dignity and to donate to the cancer wing at Carilion Roanoke Memorial Hospital (10-S). The vision of the Jason Price Foundation is to carry on and honor Jason’s legacy and make an impact in the cancer community that will live on forever. The Jason Price Foundation was built to carry on Jason’s legacy and help the cancer community how he would have.
Conner's Story
At the age of 9, I learned my dad had been diagnosed with cancer. This moment created a desire and a drive to make a change in the cancer community. When my mom, brother, sister, and I would visit, I wanted to help, but I had no way. Asking my dad, family, doctors, and nurses what I could do, I soon realized there was nothing I could do. All my 9-year-old self wanted was to make a change and end cancer. At 11 years old, I was given the worst news of my life: "Dad is going to be an angel." I thanked him for everything he did for me and the impact he made on my life. Leaving the hospital, I had one thought that wouldn't leave my mind: "I am going to put an end to cancer." I immediately started thinking of a way to make sure no one had to go through what my dad did. Striving to carry on my dad's legacy and make an everlasting impact in the cancer community, the Jason Price Foundation was built.
Legacy. Lives. On.
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-Conner Price
Founder, CEO
