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About Us

Our Values

Legacy

Legacy is valued because the Jason Price Foundation was started to keep Jason's legacy alive

Dignity

Dignity is conveyed through pride and confidence the clothing and products bring cancer patients

Impact

Impact reflects the changes and contributions in the cancer community made by the Jason Price Foundation

Community

Community is what brings everyone together as one at the Jason Price Foundation

Innovation

Innovation represents the products and clothing that the team at the Jason Price Foundation innovate and create

Journey

Journey portrays the path and story every patient and individual affected by cancer goes on

Our Impact

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Carilion Roanoke Memorial Hospital (10-S)

10-S is the cancer wing at Carilion Roanoke Memorial Hospital, where Jason spent the majority of his cancer journey. The Price family saw what 10-S provided for Jason and the impact the doctors, nurses, and staff made in Jason’s journey. The Price family would visit him daily and, through this time, developed strong relationships with the doctors and nurses at 10-S. Together, all these components are what make 10-S at Roanoke Memorial Hospital significant and special to the foundation. The foundation strives to lend its helping hand like Jason, by donating to 10-S at Roanoke Memorial Hospital and making an impact in the cancer community.

10 South Legacy

10 South Legacy is a social enterprise that brings comfort, confidence, and dignity to cancer patients through affordable products and clothing tailored to patients' needs. The Jason Price Foundation provides innovation through the team to create new products and clothing that provides comfort and confidence and dignity throughout patients’ journey.10 South Legacy brings these products to life and makes them available to patients.

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Meet Our Board

Conner Price

Founder & CEO

"I started the Jason Price Foundation to honor my father and bring dignity to cancer patients while making a meaningful impact in the cancer community that will live on forever."